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Three Macro User Personas Walk into a Bar & the Art of What Makes Us the Same

There is a reason why a lot of classical jokes start out with 3 individuals walking into a bar. It isn’t because the punchline to these jokes are any better than “Why did the Chicken Cross The Road?” or “Knock-Knock… Who’s There…”

It is because by starting the joke out with 3 variations of people it drastically raises the chances that 1 of the cohorts in the joke resembles or has characteristics of someone in the audience.

Damon Sanchez by Damon Sanchez

A User Persona on a User Journey & the Art of Baking a Chocolate Cake

There is no better example of trying to understand the power of a User Journey than Baking Directions in that there are certain steps that make logical sense and some steps that are put forth because they help someone feel comfortable in understanding the process.

Damon Sanchez by Damon Sanchez