Creative Platforms are planned, scrutinized and scrapped and then reimagined from the ground up many times over. If done correctly a creative platform can imbue a consumer with a magical sense that they themselves personify a brand.
This Holy Grail in advertising psychology… is the insubstantial brand equity that agencies strive to produce.
User Interface Design and the ability to shape a User’s Experience operates a lot like the pursuit of a perfect Customer Experience and how it builds Brand Equity.
by Damon Sanchez