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Using UI Wireframes & UX Mock-ups to Attain Group Consensus - The Art of the Dog-and-Pony-Show.

Creative Platforms are planned, scrutinized and scrapped and then reimagined from the ground up many times over.  If done correctly a creative platform can imbue a consumer with a magical sense that they themselves personify a brand.

This Holy Grail in advertising psychology… is the insubstantial brand equity that agencies strive to produce.

User Interface Design and the ability to shape a User’s Experience operates a lot like the pursuit of a perfect Customer Experience and how it builds Brand Equity

Damon Sanchez by Damon Sanchez

Azure AD Connect General Availability Announced

Last week Microsoft announced the General Availability of Azure AD Connect. With this release all existing Azure AD and Office 365 customers should start planning their upgrade of their existing directory synchronization tools to Azure AD Connect.

Bill Hughes by Bill Hughes