The first mistake organizations make is assuming that Digital Transformation, innovation, and disruption are the same thing. More importantly, organizations forget to include consumer experience when planning innovation. Because of this confusion, organizations are finding that their progress with Digital Transformation or DX initiatives has been too slow. A recent IDC report has predicted that by the end of this year, nearly half of organizations will have scaled their DX team. The reason for this scale is that innovation progress has been too slow relative to competitive response.
by Eric Franz