If you are not leveraging Artificial Intelligence (AI), then you must read this. Eventually most, if not all, organizations will adopt some form of advanced analytics powered by big data and statistical models. The question is whether you will wait until it’s almost too late and potentially not survive changes in market sentiment, or whether you will adopt it early and command market sentiment. Analysts predict that consumers will soon prioritize solutions which offer hyper-personalization. This means, not only do you need to know more about your customers, but you need to deliver solutions through a set of experiences which predict what they need. Granted, this relates to consumer facing solutions, but consumers will also prefer solutions which use AI as a form of sustaining innovation to reduce cost or increase capabilities.
by Eric Franz