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UX Heuristics, Cognitive Crutches & A Process for Simplifying Application UI

The world around us can be overwhelming most of the time, especially during global pandemics and with social turbulence occurring on a daily basis.

When we think about how our minds comprehend the vast amounts of information around us, one of the cognitive tools our minds use is pattern recognition.  We hear a lot about pattern recognition in Artificial intelligence, this is because programmers are attempting to mimic human mental cognition.

This so-called pattern recognition, from a User Experience and Psychological perspective is called Heuristics.  A Heuristic can be seen at play in almost all walks of human life.

Damon Sanchez by Damon Sanchez

Using UI Wireframes & UX Mock-ups to Attain Group Consensus - The Art of the Dog-and-Pony-Show.

Creative Platforms are planned, scrutinized and scrapped and then reimagined from the ground up many times over.  If done correctly a creative platform can imbue a consumer with a magical sense that they themselves personify a brand.

This Holy Grail in advertising psychology… is the insubstantial brand equity that agencies strive to produce.

User Interface Design and the ability to shape a User’s Experience operates a lot like the pursuit of a perfect Customer Experience and how it builds Brand Equity

Damon Sanchez by Damon Sanchez