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    Using UI Wireframes & UX Mock-ups to Attain Group Consensus - The Art of the Dog-and-Pony-Show.

    Creative Platforms are planned, scrutinized and scrapped and then reimagined from the ground up many times over.  If done correctly a creative platform can imbue a consumer with a magical sense that they themselves personify a brand.

    This Holy Grail in advertising psychology… is the insubstantial brand equity that agencies strive to produce.

    User Interface Design and the ability to shape a User’s Experience operates a lot like the pursuit of a perfect Customer Experience and how it builds Brand Equity. 

    Damon Sanchez by Damon Sanchez May 23, 2016

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