Microsoft Marketing Automation Event - Milwaukee

Author by Concurrency Blog

Friday, January 27, 2012 from 9:00 AM to 11:00 AM (CT) Waukesha, United States

Overview

Join Microsoft and Concurrency as we demonstrate best-practice marketing automation and web content management techniques using a tightly integrated combination of tools. Explore the powerful features of:
  • SharePoint For-Internet-Sites (FIS)
  • Microsoft Dynamics CRM
  • ClickDimensions
  • Search Engine Optimization

Top 5 Reasons to Attend this Event

  1. See the key players in Microsoft’s marketing platform ecosystem (esp. wCMS, marketing & sales force automation)
  2. Discover the web content management requirements that SharePoint For-Internet-Sites (FIS) fulfills
  3. Discuss best-practices in lead generation and search engine optimization
  4. Identify critical success factors in marketing and sales force automation: a) creating that single unified process, b) from marketing to sales: qualifying those leads, c) where should the data live …marketing automation or sales force automation system?
  5. Measure campaign effectiveness and marketing ROI

Audience

Business Executives: You want more people coming to your website to engage, become informed, and convert. Accomplish your goals faster while achieving a higher ROI, with a system both your visitors and team will love. Marketing Decision Makers: Target and attract visitors to your website with powerfully integrated email marketing, lead nurturing, website monitoring, form capture / landing pages, lead scoring and event marketing tools Sales Decision Makers: Get more truly qualified leads into your pipeline. Close opportunities faster with more meaningful and actionable data. Architects & Developers: Work the way you want to work, with the tools you know and love—on a powerful platform that will be here tomorrow. Maximize your .NET skills and be part of a community where the technology is architected with the developer in mind. IT Professionals: Reliability and flexibility is key—a website is only as good as its uptime. You need a site management platform that integrates with your existing systems and scales to meet future multi-site or cloud based deployments.

Agenda

  • 9:00 - 9:30        SharePoint For-Internet-Sites (FIS)
  • 9:30 - 10:00      Microsoft Dynamics CRM
  • 10:00 - 10:30    ClickDimensions
  • 10:30 - 11:00    Search Engine Optimization
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